Recycling VS innovations
Petri Matero Petri Matero

Recycling VS innovations

When we live in 2022, the world is producing twice as much waste as it did just two decades ago. Most of this waste ends up in landfills, is incinerated or is spilled into the environment. Only 9% is recycled successfully, according to a new OECD report, and up to 22% of global waste is mismanaged and uncollected litter, meaning 91% of the waste doesn’t actually get recycled.

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GREENWASHING
Petri Matero Petri Matero

GREENWASHING

Climate friendly. Carbon neutral. Ecological. Responsible. Sustainable.

These are the summaries what it is all about. Sometimes it feels like companies pick one green leaf to logo, put Bio word in it, create beautiful story behind and that’s it! Everyone can use these words in their values but what these words really mean?

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